Marketing Pilgrim's Reputation Channel

Marketing Pilgrim's Reputation Channel is sponsored by Trackur.

Trashing Your Competition is NEVER a Good Reputation Tactic




Hopefully it goes without saying that trashing your competitors is simply never a good idea. Still, that didn’t stop one of Carbonite’s competitors from doing just that.

In addition to insulting Carbonite, he managed to insult the intelligence of his prospective client in the same email!

“Hey XXX,

I just wanted to touch base with you to see what you thought of the Carbonite reviews I sent you and if it makes you feel safe and secure.    No one in their right mind would, but I wanted to check just in case.

Actually, the one who should be the most concerned is XXX since he is the owner.  If the above email address is not his correct one, could you please forward him these?

Thanks.”

Read the entire sordid story over at Actively Listening.