This is one of those ‘it’s not a surprise but it’s still a surprise statistics’. It feels sometimes to us inside the Internet marketing space that with how massive online is, it must be as big as TV, right?
Well, according to this chart from SAI’s Chart of the Day that’s not even close to true by a wide margin.
This kind of perspective is good to remember because it reminds us that people still watch TV a lot (probably too much) and that shift to the online world while happening is happening at a pace that many may find hard to believe.
So how are working to get those TV dollars moved over to the online side of the ledger?