The latest comes in the form of an experiment for a small percentage of Twitter accounts with a Facebookesque ‘wall’ for replies to an account right on that account’s profile page. Mashable ID’d this first.
The following description by The Business Insider is both funny and sad as well since it points out the great divide that we in the industry act as if it doesn’t (or at least shouldn’t) exist but it does in a way bigger than we all know,
This is a smart idea: Twitter’s big problem is engagement. People sign up for the service but it’s hard to use and they don’t really use it. There’s no obvious way to send someone an @ reply. (If you’re snickering reading this, trust us–The Normals have a hard time with Twitter.)
Honestly, if you were snickering at that at all maybe you shouldn’t be in marketing because how we use social media as the industry is not normal at all and likely won’t ever be for the vast majority of people.
In other words, a good portion of the people you need to sell to may not use Twitter anything like you want them to. This holds true with any social media outlet. As a result, we have to come down from our social media ivory tower and think like the people who actually buy things. And no, they probably aren’t as cool as you are. Oh well!