Posted July 4, 2011 12:50 pm by with 3 comments

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Google’s Realtime Search went offline this past weekend and it’s not because of integration into Google+ as a Google spokesperson apparently “misspoke”. Instead it’s due to the expiration of an agreement between the two companies.

Danny Sullivan reports at Search Engine Land

Google send us this explanation:

Since October of 2009, we have had an agreement with Twitter to include their updates in our search results through a special feed, and that agreement expired on July 2.

While we will not have access to this special feed from Twitter, information on Twitter that’s publicly available to our crawlers will still be searchable and discoverable on Google.

Google says that the service will relaunch at some yet to be determined future time and will be filled with Google+ updates (rather limited at this time for sure) and many other sources.

No matter how successful Google+ eventually becomes the loss of this feed for Google is not great news. Google is the most powerful and respected search engine because users feel confident that most things are indeed being searched.

Without full access to this Twitter feed the engine suddenly can only say they see what everyone else sees. That’s a lot less attractive.

So it looks like the battle lines are being drawn between the big three of Google, Facebook and Twitter. I don’t know about you but I don’t think there is plenty of room for all three.

Who do you think eventually wins and who loses?

  • I would have to say that Google and Twitter will probably come to another agreemenr in the near future, because such a relationship is only mutually beneficial. In the end, however, if there is only room for one if the three, Twitter will probably be the first to fall, due to its limited offerings.

    • It’s highly likely that Google or Facebook will come out with a Twitter-like feed. However, Facebook seems to have mastered the realtime communication a lot better than Google.
      I guess it’s a matter of time before Facebook swallows Twitter through an acquisition.

  • Between the three companies, I dont believe there’s a winner in all this but for sure the search engine users are going to be big losers. Not only are they going to miss out on the latest and great social media updates, competitive product sellers who rely on all possible external search tools will lose, thereby robbing the public of the best deals out there.