ABC, NBC, CBS and Yahoo?
Yahoo is going into the TV business, but you won’t find their new shows on your living room screen. Where you will find them is on your computer, tablet or smartphone which means you can watch from the bedroom, the office, the park or the living room after all.
This fall, Yahoo will launch a schedule of short-form shows that were made specifically for the web giant. Comedian Niecy Nash will have her own show as will Morgan Spurlock and Judy Greer.
Variety reports that the shows will skew female with an emphasis on food, romance and celebrities. One show right up my alley is called Your Friends Will Never Believe You. In each episode a fan will receive a “unique” surprise visit from their favorite celebrity. All My Children star Cameron Mathison will help men deliver the Ultimate Proposal while Spurlock helps people deal with their fear of failure be it in business or in their relationships.
With so many short shows available all over the web, what makes Yahoo’s new shows stand out? Producing partner Drew Buckley says,
“When a lot of people were going online to watch video initially, it was all about giving information. What you’re seeing now online is more programming that’s much more about lifestyle and story.”
Variety reports that Yahoo is ready to keep writing big checks in order to insure the success of their new venture. They’ll be building out a portal that offers additional content to go along with the videos and they’re actively looking for bigger names and bigger stories. They’re also prepared to collect and use the data they get from watchers, something that is more easily done on the web than on TV.
What TV has that Yahoo doesn’t, is a longer attention span. Yahoo isn’t running any hour-long dramas but it’s possible we’ll get there in the future.
A new survey from In-Stat shows that 50% of tablet owners use it to watch TV shows or full-length movies. As tablet usage grows, it’s easy to see it becoming a viable second screen for nightly TV viewing. Once we’ve blurred the lines between the web and TV, Yahoo as a sixth network is highly possible.