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Google Brings Catalogs to iPad



I’m always amazed when Google does something in the mobile space that they produce for the iPad but not for Android devices. Do they do that because they want regulators to see that Android doesn’t get preferential treatment? Or is it that it’s a real pain to make sure your Android app works with the many iterations of Android that exists? Either way, it always strikes me as odd.

The latest way that Google is helping retailers utilize the tablet space is with the Google Catalog apps. It’s just like it sounds. Take a look for yourself.

The Google Mobile blog describes the apps capabilitities as follows:

- Interact: Zoom in to see products up close, tap on tags to learn more about an item or, in some catalogs, view inspiring photo albums and videos.
- Find products in nearby stores: When an item catches your eye, instantly find it in a store near you or tap “Buy on Website” to visit the merchant online.
- Express your creativity: Create a collage of your favorite catalog pages and products. If you need inspiration, you can check out collages created by others.
- Share with friends: Email a product or collage to all your shopping buddies.
- Get instant access to new catalogs: Add catalogs to your Favorites and get notified each time a new issue arrives.
Discover new products and brands: Search for products within or across multiple catalogs to find exactly what you’re looking for.

Some of the retailers that have their catalogs on the app Crate and Barrel, Land’s End, Nordstrom, Anthropologie and several more.

Google promises that an Android version is coming soon but this practice of iPad first on apps that seem more “involved” is saying something. What do you think it is?

  • http://blog.marketingxd.com/post/5038368799/social-marketing-and-dunbars-number Pete Austin, @marketingXD

    Re: “this practice of iPad first on apps that seem more “involved” is saying something. What do you think it is?”

    In tablets actually sold, iPad has a lead of at least 10x over Android. This may change in future, of course. Google is simply accepting that reality and supporting the bigger market first.
    http://daringfireball.net/2011/07/ipad_dominance.