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Fear the Panda! Google Adds Extra Kung Fu to Non-English Search Results




If your regular Google routine includes searches that are not in English, you’ll now find your results have extra Kung Fu.

OK, so maybe not, but they will now have extra Panda, after Google announced the rollout of its controversial update to all languages:

Earlier this year, we rolled out our “Panda” change for searches in English around theworld. Today we’re continuing that effort by rolling out our algorithmic search improvements in different languages…

…For most languages, this change impacts typically 6-9% of queries to a degree that a user might notice. This is distinctly lower than the initial launch of Panda, which affected almost 12% of English queries to a noticeable amount.

So, now you’ll be able to see the complaints Tweeted in Spanish, French, German, and maybe even Klingon. What you won’t see are complaints about Panda in Chinese, Japanese or Korean.

Maybe Google’s scared of any retaliation from the Kung Fu Panda. ;-)

  • http://www.frankthinking.com Frank Reed

    Google doesn’t have a good track record of playing well in the larger areas of the Asian sandbox. It’s the one place where it regularly gets its a%! handed to them. You don’t need to tell Google that the iron is hot more than once! (Yea right!)

  • http://www.v12.nl Remi van Beekum

    Aren’t Panda’s suppost to be Chinese?

    • http://www.marketingpilgrim.com Andy Beal

      Yeah, but if you watch Kung Fu Panda 2, you’ll know that they are hunted by the peacocks. Best they stay out of that country. ;-)

  • http://www.dannywhitehouse.com Danny Whitehouse

    I think Google should stay out of the Asia market. May be their downfall..

  • http://mymediainfo.com/ Renee

    So if for most languages, this change impacts about 6-9% of queries enough so that a user might notice. Which means 6-9% is the average. I’m curious as to what the maximum change is and how much that affects the searches.

  • Ian MacDonald

    The panda upgrade seems to have affected my youtube site, a small site with 450 videos, I have seen my revenues decrease by over 50% in the past few week….was really not expecting that , and there is no way out….perhaps if I double my videos ( big job ) I may get them revenue back up to where it was…geezz….lot of work…I remember seeing a comment somewhere in relation to youtube….” never have I worked so hard to earn a penny ” ….
    Ian

  • http://fbadservices.com/ Justin Dupre

    Hope this improves localized searches