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Google Related: Business Friend or Foe?

Today Google unveiled its new extension for Chrome called Google Related. The option is also available as a new feature for Google Toolbar for Internet Explorer.

This is a pretty big deal for those SMB’s that are paying attention these days. Watch the Google provided video here.

While the additional information is striking for the end user it can be a web site owner’s worst nightmare. Why? Well, Google’s Related Places from their Place Page data is put front and center for your visitor to see. Now we are seeing what Google had planned for some of the information they recently stripped from their place pages.

Now, more than ever a businesses website better keep a visitor’s attention. Right now, not all sites are seeing the extension pop up but in the local space it looks like it is the vast majority of sites are seeing the bar with this additional information. Even Wikipedia pages get the “related treatment”.

Now the competition isn’t just in the SERP’s but it can come up on you’re your own website! I liken it to being in a store that is running ads for their competitors on big screens while you try to shop at the store. Not ideal for a businesses in most cases.

Also, if you have a dicey history with reviews those little buggers can show up on your site in a manner of speaking. Once again, if this doesn’t make an SMB get on the ball maybe nothing will.

It’s important to remember that this information will not be ubiquitous because not everyone will be using these tools. For those that do, and let’s face it most searchers who are tech savvy are influencers, it provides a whole new experience and a way to always be comparison shopping.

Not sure how I feel about this one yet. For the end user it could be like hitting the information jackpot while for a business it could be like a punch in the gut. Of course, there are all stops in between as well.

What’s your take?

  • http://www.crossingmarketingandit.com Elmer Boutin

    My gut says this probably won’t be adopted by very many.

    Of course, it’s certainly well worth keeping an eye on.

  • http://pestcontrolseo.wordpress.com/ Thomas

    So what they are saying is that people don’t know how to use tabs or do searches on Google for more info?…

  • http://www.ginoorlandi.com/ Gino Orlandi

    They should spend more time fixing their horrible image results and less time on silly add ons.

  • Dave

    This looks like Google’s way of adding ads to peoples websites. At some point you will pay to be in there. I’m hating Google more and more these days. have you ever had a problem with any of googles products? Try calling their support, it doesn’t exist.

  • Ken

    Google Related is SPAM. Don’t be fooled. We all hated predessors like GATOR from the early 2000s where they would install on your computer and keep giving you competing offers for similar pages. That’s exactly what Google RELATED is. There is no other explanation. Google keeps preaching about SPAM and yet they are SPAMMING the crap out of everybody with this new addon. IE installs it automatically and you don’t even get a chance to deny installation. Hey Google what’s up? You spammer…

  • Robb Auspitz

    For e-commerce site owners and/or operators Google Related is destructive, simple as that. Why is it destructive? Because after you have invested countless amounts of time, money and effort to attract focused traffic up pops Google Related which induces your traffic to shop elsewhere. The concept might sound great in theory but in the real world it penalizes smaller e-commerce operators. I sincerely hope that Google rethinks this latest adventure and removes it from their Toolbar.

  • http://chocolatebiscuitcake.net/ chocolate biscuit cake

    ya, t’s important to remember that this information will not be ubiquitous because not everyone will be using these tools. For those that do, and let’s face it most searchers who are tech savvy are influencers, it provides a whole new experience and a way to always be comparison shopping.

  • http://www.marketingmethodsonline.com Dave Fennell

    As a site owner, what right does Google have to place their Google Related toolbar in the footer of our sites? Is Google paying us for the real estate that they are taking on our sites? Of course not! If I wanted to have a pop-up footer appear on my site, I would have placed one there!

    We as site owners and publishers work extremely hard to optimize our sites in order to drive traffic. Once a visitor lands on our site, why would be want to have a toolbar that steers them away to competing sites? Also, has anyone noticed that the so-called ‘related content’ directs users primarily to Google owned sites and services? Isn’t this a bit unethical?

    I am personally infuriated by this new service. Google seems to be making up the rules as they go, and unfortunately, there is no one who can stop them.

    This is just my two cents!

    Dave Fennell

  • Charles

    Google toolbar comes with “Popup Blocker” but hmm for some strange reason it doesn’t want to block the “Google Related” popup.