In Search Wars, Google Stands Firm
Well, it’s that time of the month again. No, not that one but rather the one where we do the “Is Google Being knocked Off the Top of the Mountain Yet?” song and dance.
The chart below from comScore relates to explicit search statistics through July of this year. While Yahoo is showing a very slight gain, Bing is the same and even AOL picked up a percentage of a percentage point. Since AOL search is still Google search I am calling this one a draw (although some reports try to spin that this is a win for Microsoft’s search efforts).
We’ll see what other search share reports have to say but for now at least it looks like Google is holding the wolves at bay while the leader of the pack behind them, Microsoft, lost $2.6 billion last year on $2.5 billion in revenue for their online operations (the lion’s share is search for that number and in particular terms in the Yahoo deal).
It doesn’t matter who you are you can’t keep that kind of engine running too long with that kind of leak.
So what do you think? Is Google in trouble yet in search?