We told you about the beta of this search feature way back in June but that’s like a few years ago in Internet time.
So that you will always know when something is real or if it’s beta, here is a reminder about this search feature called Instant Pages which speeds certain search result pages downloads to literally nothing (because they are pre downloaded before you click on the search result) in the latest stable version of Chrome. Although Google has not bothered to update the video, here it is again for you.
What’s your take on this feature? Is it useful? Personally, I get a little leery of just how often something like this actually impacts results since Google uses the vague language in the post on the Chrome blog announcing the more permanent addition of the feature.
A few weeks ago, we announced that Google’s Instant Pages feature would be available to our Chrome beta channel users. Today, we’re happy to let you know that Instant Pages is on by default in the latest stable version of Chrome. This means that sometimes when you click a Google search result in Chrome, the page will appear to load much faster than before. How much faster? In the video below, you can see a side by side comparison of Chrome with and without Instant Pages enabled.
The phrase “sometimes when you click” doesn’t exactly say “This will definitely make your Google search experience better.” All this is saying is that Google will pick and choose when they feel that using resources for this feature makes sense to them and you will be glad that it happened that time.
Not a lot but sometimes that the way the search cookie crumbles.