I have to admit, this one surprised me a little. We seem give (me included for sure until now) LinkedIn a free pass on exactly what they are doing with the data they have. The social media world has both barrels pointed at Facebook, Twitter and Google at all times but LinkedIn plays it cool off in its own world and flies under the radar while having some serious success.
LinkedIn may sometimes pair an advertiser’s message with social content from LinkedIn’s network in order to make the ad more relevant. When LinkedIn members recommend people and services, follow companies, or take other actions, their name/photo may show up in related ads shown to you. Conversely, when you take these actions on LinkedIn, your name/photo may show up in related ads shown to LinkedIn members. By providing social context, we make it easy for our members to learn about products and services that the LinkedIn network is interacting with.
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If you would like to LinkOut of this particularly annoying Facebookian tactic you can do it very easily by:
1. Clicking on Settings
2. Click on Account
3. Click on Manage Social Advertising
4. Uncheck box which has conveniently been checked by LinkedIn on your behalf
Here’s a visual for you if that’s easier.
What you want to do after that is your call. Naked Security suggests you drop an email to firstname.lastname@example.org and they even give you some neat copy to use that was leftover from their “WTF, Facebook?” phase when the ‘bookies’ trampled user privacy recently.
Why not lead the way on privacy?
Become truly opt-in – not just on the basis that a new user opts in altogether by joining up in the first place, but on the basis that everything is locked down until a new user opens up each feature.
Don’t wait until the regulators in the world’s developed economies start legislating to make you do so. Take the lead. People will love you all the more in the end.
Honestly, I am disappointed in LinkedIn doing this. I get what they are trying to do but to stoop to Facebook’s privacy practices level is not cool.
What do you think?