MySpace has 70 million active global users but you wouldn’t know it to look a the site. In the past few years, they’ve gone from being a hub of personalized social activity, to a billboard for big entertainment brands to. . . the laughing stock of the internet world.
But MySpace’s new owners could be laughing all the way to the bank and sooner than you think.
Talking to AdAge, Al Dejewski, the new senior VP-global marketing says that MySpace started out on a clear path but lost its way as it grew. Now, the new owners are ready to clear away the brush and strike out all over again – with music as their one and only map.
“No other music destination online today can claim the breadth of partnership we have with the four major music labels in addition to the tens of millions of independent artists and the libraries of their songs.”
Dejewski, who handled marketing at Pepsi and Turner Broadcasting says they have a strong launch planned for later this year that includes several celebrities and tie-ins with major fast food and automobile brands.
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With Justin Timberlake working as creative director, MySpace should have no trouble delivering on the celebrity side and that could be the key to bringing users back.
Imagine if MySpace were the official home of Lady Gaga or Taylor Swift? Set up a fan profile and get free music downloads, a shot at VIP concert tickets or a chance to have your questions answered by the star herself. There’s something to be said for a narrow field of focus and at this point MySpace has nothing to lose.
Forget Facebook, the new MySpace is going after iTunes, Spotify and Vevo. Says Dejewski,
“While we may have lost some traction to people like Facebook, things like LinkedIn are a very different proposition in my mind. We have a very broad reach and footprint today and one we can capitalize upon, no question about it.”
I say, it’s going to be the comeback of the year. What do you think?