It feels like every time something happens in the deal space, especially something that involves Groupon, it’s important to tell our readers about it. Then when the post goes up there is literally little to no response from our readers and I honestly don’t know why. Maybe today you can help us out here at Marketing Pilgrim to figure this out.
Last week, Groupon and Foursquare joined forces. This in and of itself is not that earth shattering because Foursquare has proven itself to be a deals slut by partnering with LivingSocial, AT&T Interactive and anyone else that comes along with a deal, so to speak.
The difference here is that the godfather of deal sites, Groupon, has let Foursquare kiss its ring and is allowing the location based service provider to associate it with the don of deals.