Marketing Pilgrim

Mobile is hot. We get that. What makes something hot in the Internet marketing space is the amount of information that is flying around about it and if that’s one of the main barometers of success mobile has hit the big time for sure.

Here is some of the latest mobile information that you may find interesting.

Android v iPhone – So What’s the Real Story?

If you want to support the dominance or preeminence or whatever-it-is-inence of your favorite mobile platform there is data out there for you to do just that.

Friends. Followers. Fans. These three words have taken on all new meanings since the advent of social media. We like to think that friends are people we actually know, while we follow entities and brands that interest us. On Foursquare, this wasn’t an option, but it will be in the near future.

According to AdAge, Foursquare is working on user pages which will trump profile pages in that they’ll be open to the public. Currently, when a user posts a tip on a venue, only his friends see that tip. If he’s a popular fellow, he may have a large number of friend requests, which, if he accepts them, turns his personal account into an open book for the world to see.

When talking about social media marketing, Facebook and Twitter usually rise to the top of the conversation. But believe it or not, those aren’t the only games in town. Pivot Conference released a new study today called “The Rise of the Social Consumer“ and in it, they show that marketers are starting to move past the popular choices in search of something better.

If you look at the second column, you’ll see a group of 20 – 26% that represents the next move for most social media marketers. These are the social networks they hope to explore in the coming year. Foursquare, LinkedIn and YouTube are all excellent choices with very difference audiences.

I like to share good videos with our readers. Well, this post is a double whammy for ya. You see, I recently read a book by Donald Miller called “A Million Miles In A Thousand Years” (NOT an affiliate link). I think a lot of you would get a lot of value from it for many reasons.

Well, as any good author does, Miller blogs and he posted this great Google+ video from the people at Epipheo Studios. Enjoy.

And, by the way, do you agree with the conclusion?

It feels like every time something happens in the deal space, especially something that involves Groupon, it’s important to tell our readers about it. Then when the post goes up there is literally little to no response from our readers and I honestly don’t know why. Maybe today you can help us out here at Marketing Pilgrim to figure this out.

Last week, Groupon and Foursquare joined forces. This in and of itself is not that earth shattering because Foursquare has proven itself to be a deals slut by partnering with LivingSocial, AT&T Interactive and anyone else that comes along with a deal, so to speak.

The difference here is that the godfather of deal sites, Groupon, has let Foursquare kiss its ring and is allowing the location based service provider to associate it with the don of deals.

I get that finding out that you may not be making at much at your job as others is not the best way to kick off a Monday morning at work but at least you have a job, right? And for those of you looking there is hope out there but would running off to Silicon Valley to chase a “dream job” be worth the effort?

This infographic created by Focus and shared by SAI gives some insight into the harsh realities of how that Silicon Valley salary matches up to other areas of the country. If for nothing else, take a look at the rent and home price comparison to make you kiss the ground you are working on (at least for today). Note: We put a little extra focus on the marketing money for you to see right away.

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