MySpace has 70 million active global users but you wouldn’t know it to look a the site. In the past few years, they’ve gone from being a hub of personalized social activity, to a billboard for big entertainment brands to. . . the laughing stock of the internet world.
But MySpace’s new owners could be laughing all the way to the bank and sooner than you think.
Talking to AdAge, Al Dejewski, the new senior VP-global marketing says that MySpace started out on a clear path but lost its way as it grew. Now, the new owners are ready to clear away the brush and strike out all over again – with music as their one and only map.