My [Music] Space Gets Ready to Relaunch

MySpace has 70 million active global users but you wouldn’t know it to look a the site. In the past few years, they’ve gone from being a hub of personalized social activity, to a billboard for big entertainment brands to. . . the laughing stock of the internet world.

But MySpace’s new owners could be laughing all the way to the bank and sooner than you think.

Talking to AdAge, Al Dejewski, the new senior VP-global marketing says that MySpace started out on a clear path but lost its way as it grew. Now, the new owners are ready to clear away the brush and strike out all over again – with music as their one and only map.

Marketers Warm Up to the No Clicks Campaign

Have you clicked on a display ad today? The odds are you haven’t since, “99.8% of users who view an average display ad don’t click.” But if you spent any time at all on the internet today, you probably saw dozens of ads and maybe you even remember a couple of them. See, that’s the interesting thing, you don’t have to click an ad to remember it and clicking doesn’t mean you bought something when you got there. And yet, clickthroughs are still our chief means of measuring ad success.

Moat wants to change that with their “No Clicks Campaign.” Their position is that an ad can be engaging without being clicked and they use a heat map to prove it.

Next Facebook f8 Conference Announced for September

In true Internet fashion, Facebook has announced its latest f8 conference will happen in San Francisco September 22.

Facebook has used their infrequent f8 conferences to make big announcements with their last one being held in April 2010. As TechCrunch points out

The last f8, which took place in April 2010, was absolutely huge: it featured the launch of Facebook’s Open Graph API and the now-ubiquitous Like button, as well as several of Facebook’s social widgets.

It also saw the launch of Instant Personalization — a bold feature that allowed select third party sites to access some of your Facebook data as soon as you landed on them (the opt-out nature of the feature drew plenty of criticism).

We expect to see similarly major announcements at this event.

Facebook and One Trillion Pageviews

No matter how you slice it one trillion is a big number. It’s one of those milestone numbers (unless you are talking about the US debt which left little ol’ one trillion in the dust long ago) that makes people stand up and notice.

Google’s DoubleClick Ad Planner shows that Facebook hit this number in June of this year. Since the chart is in rank order of unique visitors so Facebook sits atop that category comfortably as well.

Steve Jobs Resigns As Apple CEO

It may not be news to you by now that Steve Jobs, one of the most iconic figures in business, has resigned from his post as CEO of Apple. He is being replaced by COO Tim Cook and will continue as Chairman of the Board, director and an Apple employee of the company.

Here is the letter that Jobs sent to the Board of Directors

I have always said if there ever came a day when I could no longer meet my duties and expectations as Apple’s CEO, I would be the first to let you know. Unfortunately, that day has come.

I hereby resign as CEO of Apple. I would like to serve, if the Board sees fit, as Chairman of the Board, director and Apple employee.

Tough Pill To Swallow? Google to Pay $500 Million in Drug Ad Sale Finding

Google is hoping that this one gets caught up in the news cycle real fast and flushed down the proverbial news john. It’s not so much that the US Department of Justice is making Google pay $500 million for allowing advertising for online Canadian pharmacies to sell drugs illegally in the US. As with most things and Google, money is not the issue. They have plenty of that.

What does happen is that when people start to peel away the onion layers on this one the whole thing starts to stink real bad, real fast. Why? Well, it seems hard to believe that Google would be able to get away with what they did by just paying some cash to make it go away.

It’s Official: Google Maps URL Shortener a Full Time Feature

Google has turned another experiment into a full tie feature this time in their Maps environment and much to the chagrin of URL shortening services it cuts into their business much like Twitter’s t.co shortener announcement did recently.

Now if you have a link in Google Maps that you want to share or whatever you can shorten it within maps without having any add-ons to get you there. Here is a picture of the newly full-time option as incorporated in Google Maps (this comes from the Google LatLong blog).

What this really means is that Google is making sure that they get the attribution credit for traffic coming from maps through ‘standardizing’ this feature. It has worked well for Titter thus far so why not in this instance. Also, when it comes to mobile, less is more. The blog tells us