To Share or Not to Share, That is Facebook’s Question

This week, Facebook is introducing a batch of tweaks that are all designed to “make it easier to share posts, photos, tags and other content with exactly the people you want.” Or, as the rest of us see it, make it easier to stop certain people from seeing posts, photos, tags and other content.

A lot of the change is all about clarifying the terminology so there’s no mistake. They’ve removed the word “everyone” as a sharing option and replaced it with “public” and even though they mean the same thing, “public” does feel more. . . well. . . public.

To make switching it up easier, Facebook is adding the functionality to a drop down alongside photos and status updates so you can assign items individually on the fly.

Twitter Adds Photo Gallery to Profiles

Twitter started out as fast way of telling everyone you’ve ever met that you just saw Johnny Depp eating a hot dog at the airport. But soon after we learned that anyone could say they saw anything which led to the creation of the phrase, “pics or it didn’t happen.”

From there, third party apps took over such as TwitPic and YFrog (leading me to wonder why frog?), giving you a way to upload the photo of Johnny that you snapped with your phone.

Soon, Twitter got tired of sharing the glory, and made it so you can upload photos directly to your account without the use of a third party but you still had to click and leave Twitter to see it.

Thumbs Up for Facebook’s New Admin Bookmarks

Sometimes it’s the little things that make a big difference, like the new admin bookmarks in Facebook. All they did was add a permanent sidebar category for pages you administer. Now, when you login, you’ll find a link to each page, along with the number of unseen notifications, in the same place every time.

Prior to this change, page bookmarks had a tendency to disappear under a list of apps. There were times where I had to resort to finding my last page update in my own timeline in order to access a page that I hit daily. Not a huge problem in the grand scheme of things, but it’s time and effort wasted when it could be so simple.

When it Comes to Media, Gen Xers Want it All

I recently saw a pad of scrapbooking paper called Generation X. The designs were all distinctly digital and included Space Invader style video game patterns and scatterings of computers, mobile phones and portable cassette players. Yes, even this craft company knows that Gen Xers love their media.

A new report from eMarketer shows that 88% of Xers are online and that should rise to 90.9% by 2015. What are they doing online? 74.2% are watching videos and that number is also on the rise.

Not only are Gen Xers the biggest pool of video viewers, they also watch more TV than other brackets and are more likely to shop via their mobile phone. Clothing is the most shopped for item with airline tickets and hotel reservations making it into the top five along with books (e or otherwise).

Google+ and Gmail Take First Tiny Step

Normally, it wouldn’t be right to say that something done in the Internet marketing and social media world is just a tiny step. Heck that reeks of understatement and maybe even, gulp, the truth.

Well, yesterday Mark Streibeck whose Google Profile gives an indication what his days might be like at Google.

I am managing Gmail frontend development. Which is complex and interesting enough. But with the launch of Google+ it got so much more interesting.

announced that you can now see recent Google+ posts from a Gmail user. Over at Google+ he reported

A first, tiny step: view recent Google+ posts in the Gmail people widget!

You can now see the most recent Google+ post that the sender of the email shared with you in the Gmail people widget – see screenshot below.

New York Mets Take a Swing At Social Media, Connecting Fans and Selling Tickets

OK, first I have a confession. I am a New York Mets fan (all you other Mets fans can say “Hi, Frank” because admitting this addiction is hard considering the state of the team). Not only a Mets fan but one from birth. That means a limited amount of success (I was at Game 7 in 1986 at their old home Shea Stadium when they won their last World Series) and a lot of heartache (name just about any other day in any other season).

So I was pretty interested to get this email announcement from the team.

Teaching the Next Generation of Internet Marketers

Full Sail University is the sponsor of Marketing Pilgrim’s Social Media Channel.

It’s not news that marketing has made a huge shift to digital in the past 10 years. It’s also clear that many higher education institutions are still struggling to adapt their marketing curriculum to reflect the changing nature of the industry.

David Meerman Scott, author of The New Rules of Marketing & PR, finds it so bad, in fact, that last year he went so far as to call many marketing professors criminals because they weren’t teaching up-to-date material in their classes.

That is unfortunate, because in this economy, there is [a] demand for talented and educated Internet marketers. Simply Hired Job Trends, for instance, show that job postings with ‘Internet marketing’ in the title have increased 180% since November 2009, while ‘social media marketing’ has grown 301%.