Posted August 8, 2011 1:33 pm by with 0 comments

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When Apple created the slogan, “there’s an app for that,” they weren’t kidding. When you look at all the mobile phone options then add in apps for Twitter and Facebook and browsers like Firefox and Chrome, you’re talking millions of options. The downside of that many options is that it can be hard to find what you’re looking for if you don’t know the name of the app. Enter Quixey, the all app search engine backed by Eric Schmidt’s Innovations Endeavors.

The wonder of Quixey is that it searches based on the way people think. If I want an app to help me with my grocery list, I can type in groceries. Stressed? I can type in “help me relax.” Here’s an example of a search page:

The far left lets you customize the type of app you’re searching for. The center column is the app with description and that last column is the snippet which comes from a variety of sources. The snippets are the secret to Quixey, as many app developers don’t include good descriptions on the app itself. By picking up data from secondary sources, Quixey does a better job of categorizing apps so you get relevant results when you search.

There are two lessons here for marketers. One, apps are becoming more mainstream, so if you’re still thinking about developing one, stop thinking and do it. Second, if you have an app, spend the time to get the description right. Use keywords and define the functionality so it has a better chance of rising to the top of a search.

And while you’re at it, take some time to scout out the competition. Quixey makes it easy to see if there’s already an app for that.