Our favorite rankers, the Nielsen Company, has worked out a complex new scheme that measures total hits to websites through a variety of sources. Their “hybrid data” approach combines information from their online panel with data culled from traffic tools in order to reach a more exact number.
Nielsen says their data includes usage from both home and work computers, but also takes into account visits through smartphones, tablets and possibly psychic connections where no device was needed in order to make contact.
Overall, 213 million people were online in July, they each spent an average of 27 hours and 14 minutes online, viewing 2,572 webpages per person.
How many of those people did you reach with your marketing efforts?