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Bing Launches Daily Deal Aggregator




Daily deal sites are out of control. They’re like. . . well, you know. . . everybody’s got one. Now Bing has one, but instead of running their own deals, they’re aggregating the ones that are already out there.

In theory, it’s a good concept. In practice, I’d say they have a little work to do.

First off, the PR on the site says it’s all about daily deals, a phrase that has come to take on a certain meaning. A daily deal is one of those short-term, limited quantity, discounts usually for some kind of food or service. But the top line on Bing’s very graphically-oriented deal site is dedicated to retail items with a “find the best price” engine attached to each. That’s not a daily deal. That’s not even necessarily a deal!

Beneath that you have a line of photos from true daily deal sites. Mine places me in the wrong city and the offers are less than stellar. It doesn’t even include the top deals from Living Social and it includes one deal that’s already closed.

Beneath that, there’s a pure shopping engine (useless) and below that, there’s a section of daily deals by category. Click here and you’ll find a real mess. Some food deals are in food, some in entertainment, some in other. On one page, several lines of text are overlapping. Come on Bing, you’re better than this.

The concept is a good one, but it feels like they rushed this out without testing. The bigger problem is not Bing’s fault. On a quick glance at today’s big deals, almost all of them are for spa treatments and fitness products. One was a whopping $7 off my bill at a local Italian restaurant. Wow. Hold on while I jump on that.

How did such a great idea go so wrong, so fast?

  • http://www.shoppingbasketsplus.com Randy Pickard

    This seems so Bing-ish. They are late to the party with a decent service. I ended up searching through Food and Drink for the Chicago area, and found numerous interesting deals, but nothing that was compelling enough to use my credit card number on. Will I visit the site again? Maybe, but can certainly live without it.

  • http://www.kronikmedia.co.uk/blog Web Designer, London

    Bing is definitely a search engine to watch out for in the coming years. Although Google will continue to dominate the search engine market, I think Bing is one of the only competitors that can challenge Google. Bing has made excellent progress recently. The interactive map feature for one is promising and is a great alternative to Google Maps.

  • Jim

    Bing is not a true aggregator. They do go out and source their own deals, and then give their own deals top priority in their aggregator. They are using the allure of displaying everyone’s deals in order to sell more of their own deals. It’s really pretty clever, but a little sly.