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Daily deal sites are out of control. They’re like. . . well, you know. . . everybody’s got one. Now Bing has one, but instead of running their own deals, they’re aggregating the ones that are already out there.
In theory, it’s a good concept. In practice, I’d say they have a little work to do.
First off, the PR on the site says it’s all about daily deals, a phrase that has come to take on a certain meaning. A daily deal is one of those short-term, limited quantity, discounts usually for some kind of food or service. But the top line on Bing’s very graphically-oriented deal site is dedicated to retail items with a “find the best price” engine attached to each. That’s not a daily deal. That’s not even necessarily a deal!
Beneath that you have a line of photos from true daily deal sites. Mine places me in the wrong city and the offers are less than stellar. It doesn’t even include the top deals from Living Social and it includes one deal that’s already closed.
Beneath that, there’s a pure shopping engine (useless) and below that, there’s a section of daily deals by category. Click here and you’ll find a real mess. Some food deals are in food, some in entertainment, some in other. On one page, several lines of text are overlapping. Come on Bing, you’re better than this.
The concept is a good one, but it feels like they rushed this out without testing. The bigger problem is not Bing’s fault. On a quick glance at today’s big deals, almost all of them are for spa treatments and fitness products. One was a whopping $7 off my bill at a local Italian restaurant. Wow. Hold on while I jump on that.
How did such a great idea go so wrong, so fast?
![How to Benefit from Flash Sales without the Flashy Website [Infographic]](http://www.marketingpilgrim.com/wp-content/uploads/2013/04/FlashSales_Infographic_600-150x150.jpg)
