Bing Powered Search Continues to Chip Away at Google’s Search Dominance
It’s that time of the month again! It’s the time where we prognosticate about the future of the search world and act as if we can tell what is going on in the minds of all searchers all around the globe.
To summarize: Google is still the leader by far. Take a look at the chart below from Experian Hitwise.
Congrats to the Bing powered search team. There has been upward movement since last August with share going from 24.56% to the current 28.99%. That’s impressive on many levels. What is interesting though is that in order for Bing to be considered the real contender it has to pass its kissing search cousin Yahoo in the race and it hasn’t even gotten there yet.
So what does this really say? Well, if Yahoo, who is no longer a real search player (and is quite unsure as to what it is overall as well. Boatloads of best wishes, Carol!) is still ahead of Bing in market share then what is really going on with Bing? No one is throwing big advertising budgets at Yahoo search but they are with Bing and this is where it has gotten them?
It looks like this is real evidence of just how difficult it is to change people’s habits when it comes to search. It seems that despite Yahoo’s virtual distancing itself from its search roots many people still turn to the company for search because they always have. What other reason could there be? Is that ad at AT&T Park in San Francisco that effective that the Silicon Valley baseball fans keep turning to Yahoo for their search needs? Not likely.
The trouble is that Bing is still struggling mightily to be taken seriously in search and to find its place in the search mosaic. I think my experience is a perfect example of what many find when using Bing. From time to time I check results in Bing to see what I get. Sometimes I am pleasantly surprised because Bing has some pretty cool features. Most times, however, the quality of the results just don’t match Google’s even with all the trouble has with keeping the SERP’s clean of Internet crud. As a result, I go back to Google and then check in from time to time with Bing.
I am probably not even a great example since I feel obligated to keep up with Bing due to being in the industry. Others don’t have that driver so they may never consider to check to see what they may be missing over at Bing.
We have asked this often in the past but we’ll take another stab at it? What is your search engine of choice and why? Also, what would it take, if anything, to change your search habit and move to another engine as your first choice?