Posted September 3, 2011 12:15 am by with 1 comment

Tweet about this on TwitterShare on LinkedInShare on Google+Share on FacebookBuffer this page

So this week’s COJ was going to be about the famed Walt Whitman poem “Song of Myself“. But, after I finished writing, I re-read my post and thought, “this totally blows!”. I mean seriously, what was I thinking? BORING ALERT.

So without even saving the post I just highlighted all 1000+ words and hit delete. Because honestly the post wasn’t up to my standards, it wasn’t good enough for you, and it certainly wasn’t good enough for myself.

To be honest with you, I am tired of online content that isn’t good enough. It seems like most people are spewing out words just to see their name in print or rank their pages. Not enough people care about the words they write and sign their name to. Not enough people want to be awesome.

Or maybe not enough people know how to be awesome. Now, I am not saying that I am the cream of the crop by any means. But I think I have discovered a sure fire way to being awesome.

The secret to being awesome, is to, only do awesome things.

Yep, it’s that simple. If everything you put out is amazing, then you will only be known for amazing stuff. It really is that simple. All of the big brands that are known for their excellence do this everyday. So next time you create something ask yourself; is this awesome? If not, get rid of it, you can do better and if you don’t then perhaps its not worth doing at all. If you take your reputation and business seriously then you need to just stop doing stupid stuff.

If you are a regular reader of this column then you might have noticed that their have been some gaps lately in my writing. The truth is I couldn’t come up with a post that was good enough for you. Is this post amazing? No it’s not, but it’s better than the one I started with, so that’s something. If you aren’t at least trying to associate yourself with excellence you need to start doing something else entirely. Otherwise, you will never stand out, never provide value, and never develop any value for yourself.

[photo credit]

  • I like this column! I’m going to be (more) awesome all day.