Cup of Joe: How To Build An Army Of Supporters

Let me first start off by apologizing for what looks like a ridiculous indie art project. I mean seriously what the heck does a girl wandering in the woods have to do with this quote? Anyways do your best to ignore the picture and focus on the wise words of Mr. Mark Twain.

Twain’s words are spot on. Of course avoiding people that belittle your ambitions seems to be common sense. However, understanding that your success is tied to those that support you is oftentimes completely ignored. Because the truth is there are no self made men or women. Everyone finds success and even failure with the help of their communities. Great people do great things with the support of others. You are only as good as the people supporting you. Therefore it’s only logical to help empower your community as much as possible.

This philosophy is not some feel-good personal dogma but rather the cornerstone of running a good business. If you work every day to empower your clients, customers, and users you are automatically building the base of support that is required for your business to succeed. Your investment in your customer’s empowerment has a direct effect on yours.

This is why it is vital to not only focus on cutting-edge marketing, but also superior customer service, and outstanding product development. Because at the end of the day if your customers and users aren’t empowered by your products and services, then they can’t be much help to your cause even if they want to be. The key to building a strong army of supporters is empowering individuals every day. Through this empowerment you empower yourself and your company.

[photo credit]