Facebook wants to make you happy. That’s why they have a little X next to the sidebar ads that allows you to get rid of any pitch that doesn’t please you. Now, they’re taking it a step further by allowing users to block specific advertisers.
According to Inside Facebook, the “hide all from [advertiser]” option is currently being beta tested as part of the drop down you see pictured here.
For Facebook, this is an easy way to get the users to their job for them. If a large number of people block ads saying they’re misleading, then Facebook’s backend should see the problem and bring it to a human’s attention.
It may not seem like it, but this option could actually benefit marketers, too. Anyone who opts out of ads from your company wasn’t going to buy from you in the first place. They never see your name again and you don’t have to pay for poorly targeted impressions.
I believe that Facebook has good intentions, making the users feel like they actually have some control over their pages and all that. But honestly, Facebook ads are so unobtrusive, do we really need a system to make them stop? There could be sexually explicit ads all over my Facebook pages right now and I wouldn’t know it. Maybe I’m picking up those ads in my peripheral vision, but I can’t remember the last time I actually focused on, let alone clicked on, one of those ads. (With today’s research for this post being an exception.)
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If Facebook was serving up pop-up ads or videos with autoplay, I could understand the need for an opt-out button. But if you’re truly bothered by a still and silent pitch for an item you don’t want, then maybe you need to turn off the internet and go for a walk in the great outdoors. I hear they have trees and birds.
What do you think of Facebook’s opt-out options? Good, bad or indifferent?