Marketing Pilgrim's "Mobile" Channel

Sponsor Marketing Pilgrim's Mobile Channel today! Get in front of some of the most influential readers in the Internet and social media marketing industry. Contact us today!

One Quarter of American Adults Use a Location-Based Service




Though only a small percentage of adults use a check-in service like Foursquare, around a quarter of all American adults do use some kind of location-based service on the web or through their mobile phone.

The numbers come from our old friends at Pew and it points to a slow but steady rise in location, location, location.

When it comes to check-in services, only 4% of all adults or 5% of mobile phone owners use such a service. The number jumps up to 12% if you look only at smartphone owners, which makes sense, since they’re the primary target.

28% of mobile phone owners allow the phone to use their current location in order to get directions or recommendations. That number climbs to 55% when you look at just smartphone users. Pretty impressive.

Also included in the study is the 9% of people who allow their online social media offerings to come with a location attached. If you cut up the pie by race, Pew found that a whopping 31% of Latino social media users allow location tagging and 25% of Latino smartphone owners use a location-based service.

From the early days of Google maps to the current advances in GPS technology, location-based services have come a long way. I was reminded of this recently when I watch the characters on a 70’s TV show struggle with a folding map.

“Why don’t they just call for help,” said my husband logically.

“It’s the 70’s, dear. No cell phones,” I replied.

How quickly we forget.

 

  • http://www.brickmarketing.com/seo-audit Nick Stamoulis

    I think it’s very important for brick and mortar business to take the time and create local search profiles. When someone conducts a local search on their smartphone, they are usually looking to take action. You want your business to be listed in front of customers looking to act!