Marketing Pilgrim

Online video is on the rise. More people are watching. More people are uploading and more people are clicking through mobile apps to watch a video advertisement.

Now YouTube is making it easier for even the novice video-maker to turn out a clean and creative product. Starting today, YouTube is officially rolling out an editing suite that allows you to make changes to your video on the fly.

Before now, you’d have to take down, fix and then reupload a video in order to make changes. This meant losing your URL and the comments associated with it. With the new edit button, changes are saved to the same ID number, so you don’t lose your place, counts or comments.

When comparing similar ads from the same company on both mobile and browser, MediaMind found a big difference in the CTR. After looking at more than 230 million impressions, they found that the mobile Click Through Rate came in at 0.61%, while the
Standard Banners recorded a CTR of 0.07%.

In the past, experts have dismissed these kinds of claims, saying that a lot of ads are being clicked on by accident, but MediaMind says not true. Their stance is that mobile is simply experiencing the same kind of “new and fascinating” curve that banner ads had when they first asked people to punch the monkey.

Positioning also plays a big part in the high CTR. Says MediaMind:

If you have the luxury of viewing this post and looking for a new job while already having one then you are experiencing one of the benefits of being in the Internet marketing industry: there are jobs!

We all know the economy is not doing so well. That doesn’t mean that there are not hotspots for employment. Internet and social media marketing opportunities are much more available these days. You can check out our job board to get an idea.

If you are looking for that right person to fill a position you can put your job opportunity in front of our talented readers here at Marketing Pilgrim for just $27 / month / listing.

Here are a few jobs currently on our board:

Google continues to integrate more and more features into the web that is Google+.

The latest addition is the ability to share a Google Maps result with your Circles using a +snippet. It’s a handy option and can have many uses. The Google Lat Long blog reports

With today’s launch, Google Maps joins other Google products like Books, Offers and Product Search in having +snippets. And like Maps, what you see onscreen is what you share—just click on “Share…” in the Google+ bar to reveal the +snippet.

Here are a few examples of using +snippets for sharing from Maps.

For directions

Continue Reading…

As you may know, I’m also the CEO of social media monitoring tool Trackur. If you didn’t know that, then ta-da, I just sneaked my sponsored disclosure past you.

Anyway, I’m excited to announce that Trackur has just added fully managed social media monitoring to its existing self-service plans. Even though Trackur’s plans start at just $18, and are dead-easy to use, some companies still struggle to find someone on staff to carry out the vital function of online reputation monitoring. So, we’re testing a new fully-managed service that will assign one of our reputation experts to help manage your social media monitoring efforts.

We’re offering two new managed services:

• Our Fast Track Setup service is perfect for those that just need help setting up their new Trackur dashboard.

Want to know how many people clicked on your Twitter link today? Pretty soon, you won’t need third-party software to find out.

The company unveiled their new web analytics component at the TechCrunch Disrupt conference today. It’s currently being tested by a small beta pool of partners, but according to the Twitter developers blog, it will be available for everyone in the coming weeks.

Here’s a screenshot of the interface:

Nothing terribly new or exciting, but that’s not what matters. What matters is that Twitter is slowly adding on all the functionality we get from third-party apps and that’s got to be making HootSuite and other providers nervous.