Coupons are my life but mobile coupons. . . not so much. Like many Americans, I’m just beginning to navigate those choppy waters. According to stats from eMarketer, 15.6 million smartphone users will redeem a mobile coupon this year which is a 117% change from the prior year.
And though the numbers will continue to rise, the triple-digit returns are expected to level off by next year.
Part of the reason for the rise is that mobile coupons are becoming more common and thus easier to use. This week, I had a Buy 1 Get 1 meal special from a local restaurant that said I could print the coupon or simply show it to the waiter on my phone. I printed it because the phone has been an issue in the past. Waiters know how to deal with paper coupons but digital ones? Not so much.