Twitter and advertising have been strange bedfellows indeed. Originally, the service was for the geek crowd and the mere thought of commercialism was anathema amongst these folks.
As the service moved more into the mainstream people have wondered how the service will make money (be careful how you define mainstream because many believe it hasn’t gotten there even today, this writer included). As a result, there has been much consternation and debate about Twitter’s future with revenue generation.
Now we have entered the era of the Promoted Tweet. Will it work? Will people be turned off? A survey by Lab42 that was reported by eMarketer provides some insight that is sure to please Jack and company.