A Look At Twitter Users and Brand Engagement

Twitter and advertising have been strange bedfellows indeed. Originally, the service was for the geek crowd and the mere thought of commercialism was anathema amongst these folks.

As the service moved more into the mainstream people have wondered how the service will make money (be careful how you define mainstream because many believe it hasn’t gotten there even today, this writer included). As a result, there has been much consternation and debate about Twitter’s future with revenue generation.

Now we have entered the era of the Promoted Tweet. Will it work? Will people be turned off? A survey by Lab42 that was reported by eMarketer provides some insight that is sure to please Jack and company.

Overall it’s a Win for Back-To-School Sales

Mother Nature is a powerful lady. Not only can she tear down buildings in a blink of an eye, she can also throw a nation’s economy into a whirl that rivals her worst tornado.

This time around, we lucked out.

Hurricane Irene was kinder than expected which is to take nothing away from the millions of people who are still dealing with the aftermath. With more important things than back-to-school shopping on their minds, consumers stopped spending last weekend and it hurt quite a few stores. There’s no telling what the impact was on small businesses up and down the coast, but large chains including Macy’s and JC Penny both missed their monthly sales goals and they blame it on the storm.

And the Top Web Brand For July Is. . .


Our favorite rankers, the Nielsen Company, has worked out a complex new scheme that measures total hits to websites through a variety of sources. Their “hybrid data” approach combines information from their online panel with data culled from traffic tools in order to reach a more exact number.

Nielsen says their data includes usage from both home and work computers, but also takes into account visits through smartphones, tablets and possibly psychic connections where no device was needed in order to make contact.

Overall, 213 million people were online in July, they each spent an average of 27 hours and 14 minutes online, viewing 2,572 webpages per person.

How many of those people did you reach with your marketing efforts?

Google Changes Classification of External and Internal Links

Google has made a change in how they categorize internal and external links in Google Webmaster Tools. A post on the Webmaster Central blog goes into detail (while generating a few more questions along the way.
Here’s the gist.

  1. WWW and non-www sites are treated as the same site
  2. Sub-domains are now treated as internal links

This chart shows how these changes will look.

Google assures webmasters that this will not impact the total number of links that the webmaster will see but it will reclassify many links from internal to external and vice versa.

We live in a data driven world and the more accurate the data the more accurate our work (in theory).

With Chrome Extension Now +1 Any Page on the Web

Sometimes it feels like when something is released or announced in the Internet space you wonder “Didn’t that already happen?” The unheralded and unhyped announcement came via a post on Google+ by SVP of Chrome Sundar Pinchai.

That’s about as low key an announcement as you will ever see. To see the comments visit the post here.

As MG Siegler of TechCrunch points out

…the Google +1 Button extension allows you to “+1 a web page, anywhere you go on the web”. That’s important. You no longer have to rely on a site to implement the +1 Button, you can invoke the functionality through your browser.

Right now the button is only available for Google’s Chrome browser and there have been no indications as to when it may show up on other browsers as well.