Marketing Pilgrim

The Girl with the Dragon Tattoo opens in theaters just before Christmas, but the teaser trailer popped up on the web back in March. The studio claimed it was “leaked” but it’s quite likely that it was “leaked” on purpose in order to create buzz for the film.

Early advertising is paying off for the movie biz in a big way as more and more people go online to search for news of coming films. According to an article on MediaPost, studios have seen huge spikes prior to a film’s release such as an 8,510% rise on searches for “The Help” in the past 30 days. That’s a lot of buzz.

Yesterday the New York Times ran an article that addresses what is becoming a rather serious issue in the local online marketing space.

The issue is around just how easy it is for someone to get a Google Places listing tagged as “Permanently Closed”. Now, in a world where there was respect and decency this shouldn’t be that big a deal but we are talking about the Internet here. If there is a way for someone to make a buck or prevent someone from making a buck by exploiting a hole in an open system like Google Places you can bet there will be those who will do it and even smile when they do.

The article reads

The mobile Internet continues to grow which means that marketers are going to have more and more to keep pace with on a daily basis. It’s not as if there wasn’t enough already for marketers to pay attention to, learn and apply but if you are not used to this pace by now you never will be.

Millennial Media has published their 2nd quarter S.M.A.R.T. report which is made more interesting by the fact that this is their 50th edition which implies some chance for depth regarding this evolving space.

Now keep in mind, Millennial is a mobile advertising platform. Their customers are the basis of these results. Just keep this all in mind. First they look at mobile by region.

It’s Labor Day weekend here in the US (and it’s Labour Day weekend in Canada as well).

Since that’s the case, let’s take a look at some of the best labor opportunities available in the Internet and social media marketing space. From sales to management there is plenty of work to be had in this space. As we always say, it’s nice to work in an area where demand outpaces supply since the rest of the economy is, well, let’s just say not so good.

So if you are looking for the right person to fill a position you can do so here at Marketing Pilgrim for just $27 / posting / month. Good luck beating that rate to get in front of some of the best and the brightest in the Internet marketing world.

We contacted Darren Shaw to talk to our Marketing Pilgrim readers about local SEO. Darren is the founder of Whitespark located in the Edmonton, Alberta area (that’s in Canada for those geographically challenged readers).

Darren has made a name for himself in the local search community with his development of the Whitespark Local Citation Finder. Darren was kind enough to conduct an e-mail interview with us so we could learn more about the local search game. Enjoy!

MP: Darren, give our readers some history about your time in the industry.

Darren: I started developing websites in 1996 while in my first year of computing science at university. I would skip my calculus classes and hang out in the labs fiddling with HTML and Javascript. I failed calculus 3 times

So this week’s COJ was going to be about the famed Walt Whitman poem “Song of Myself“. But, after I finished writing, I re-read my post and thought, “this totally blows!”. I mean seriously, what was I thinking? BORING ALERT.

So without even saving the post I just highlighted all 1000+ words and hit delete. Because honestly the post wasn’t up to my standards, it wasn’t good enough for you, and it certainly wasn’t good enough for myself.

To be honest with you, I am tired of online content that isn’t good enough. It seems like most people are spewing out words just to see their name in print or rank their pages. Not enough people care about the words they write and sign their name to. Not enough people want to be awesome.