Marketing Pilgrim

One of the benefits of being the CEO of Trackur is that I get to approve crazy deals. You know, the kind that seem too good to be true?

Well, it must be the cooler temperatures, because I have just approved a FREE Gold Pass to PubCon Vegas to anyone that prepays for four months of our Ultimate plan.

Here’s the math on that:

• $1508 for 4 months of our butt-kicking, fully white-labeled, unlimited everything, Ultimate monitoring plan.
• We then give you a Gold Pass to PubCon Vegas (Nov 8-10) worth up to $1499.
• Then, we spend the remaining $9 to buy you a drink when you sit down with me for a private one-on-one session at PubCon to talk about reputation management, monitoring, SEO, or how I learned to play the ukulele. Anything really!

Regardless of the size of your business online reviews can make or break you. It’s a difficult game to monitor and mange but one that can’t be ignored unless, of course, that you like being blind sided by reviews that you weren’t aware of. If that’s the case you may want to look for another line of work! Just sayin’ …….

The following infographic comes from 540|SEO and gives a good look at just why business owners should be more aware than ever regarding their reputation in the online space. To the right is a preview but please click through to see the entire infographic.

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The Blogger platform for blogs is still one of the most widely used platforms on the web but it certainly is not one that gets a lot of press for innovation.

Google is trying to change that by offering new Dynamic Views which make presentation of blog materials a lot more modern and is Blogger’s attempt at staying competitive in the blog platform space. Hey with Tumblr just closing an $85 million dollar round of investment this is not a space to be sitting idle. Well, on the Internet, is there any space where you can do that?

Take a look at Google video presentation of these new Dynamic Views. This comes from the Blogger Buzz blog which is using one of the new designs as is the Lat Long blog.

Changing how you segment your leads using marketing automation could make a great impact on the success of your campaigns. There’s no reason to limit yourself to information from form fields, when the best information you have is about the behavior of your leads and the actions that they’ve taken. Specifically, segmentation gives you the opportunity to target more closely and effectively, and send them unique messages. Here are five creative ways to segment your leads:

1. Social Behavior – Some people prefer to interact with a company socially, through your Twitter presence, Facebook, and more. Consider creating a campaign that targets those people with the goal of having them revisit your website.

Facebook is about to tighten their ties to Washington D.C. with the formation of a new political action committee.

Facebook sent out this quote by e-mail:

“FB PAC will give our employees a way to make their voice heard in the political process by supporting candidates who share our goals of promoting the value of innovation to our economy while giving people the power to share and make the world more open and connected.”

Facebook has been strengthening their political position for awhile now, but they’re still far behind Google and Microsoft who have spent upwards of $3 million on lobbying to Facebook’s half million.

It’s an understandable move, especially since their re-design comes complete with a boatload of new privacy issues. They’re going to need some clout as lawmakers struggle to keep up with the changes in technology.

Why do people search online? According to a survey commissioned by About.com, they do it for one of three reasons. They want answers, they want to be educated or they want to be inspired.

Answer Me, is all about finding a quick solution to a problem or that little detail that’s niggling at your brain. “How do I get a broken light bulb out of the socket” to “who is that actor I just saw on TV?” Quick, doesn’t always equal urgent, but the searcher still doesn’t want to spend a lot of time on this. About says marketers can capitalize on these types of searches by presenting ads with clear benefits. “Smudge-proof” mascara, “dinner in under 10 minutes” or an exercise DVD that will help you “lose 10 pounds in 10 days.”