There are those who believe that video gamers are anti-social misfits who step outside their cave-like comfort zones only in search of food and the occasional shower. And while that might of been true of a generation who consumed Pac-Man cereal for every meal, it’s no longer the case.
Today’s gamers come from a wide variety of age groups and educational backgrounds, and the majority of them are women. Even more amazing? They’re social. They may be sitting home alone while they peck on the keyboard (though it’s more likely they’re surrounded by several young children), but inside the game, they’re communicating with real people from all around the world.
I’m talking, actual humans, not figures programmed to act like one.
Social gaming company, RockYou, has just released the results of their recent gaming study and it’s good news for marketers. With the usual caveat about where these numbers came from, I give you the Top 5 Insights About Social Gamers.
Time and Connections
Social gamers spend a lot of time online. An average of 13 hours per week just on social networks, and 9.5 hours on social games. They average 218 social connections, but only 16.5 of them are “real-life” friends who play the same games.
Games Are Serious Business
22% of gamers said that the fact that their online friends could see their scores drove them to play more often and harder. 25% preferred games with missions and 50% said they had at least one game console at home as well.
42% of social gamers said they’d be more motivated to play a game that offered them real rewards like gift cards. 24% said they have clicked on an in-game ad and they made a purchase.
On-Line Equals Off-Line
When they aren’t playing games, gamers are big time consumers of real world products.
It Takes All Kinds
RockYou says gamers all fit into one of four categories:
- Affluent players who spend on in-game currency to get ahead
- Competitive players who play to win and broadcast their achievements
- Newbie players who are less tech-savvy and prefer free content
- Devotees who are power users but also prefer free play
Why is this important to you? Because there are 37 million social gamers in the US alone and they’re they best customers you’ll ever have. They pay attention to your ads. They buy your products and they spread the love among their friends. And all they ask in return is 9.5 hours of fun a week. Now, that’s not too much? Is it?