Yang Back In Control At Yahoo?




There are rumors that Jerry Yang is stepping in to fill the leadership void that exists after Carol Bartz’s ouster from the CEO spot. Granted, that is not a particularly large void to fill since it is the conclusion of most is that the Bartz years weren’t exactly the salad days of Yahoo. But Jerry Yang stepping back in?

Let’s take a trip down memory lane. Look at the picture below which is from July of 2008 and the ensuing caption fun we had with it. The embattled Jerry Yang was seated at a table with two guys (Brin and Page) who were (and still are) 180 degrees in the other direction (in other words, experiencing continued success with their company).

So what does three short years (I have been with Marketing Pilgrim that long already?) do to make a difference in having Yang in charge of an arguably weaker Yahoo? Not much.

If you want to learn more about this rumored changing of the guard, here is what the Business Insider has to say about it.

The leadership situation at Yahoo right now is incredibly murky, and no two sources close to the situation see it the same way.
That said, one thing is clear.

Jerry Yang – who is at once a beloved cofounder and a hated former CEO – has reinserted himself at the top.

One source close to Yahoo says Yang has “essentially” taken control of the company.

“Jerry who is essentially running the company again. He is in there running the company day to day,” this source says.

“It’s f—-ing crazy!”

I wouldn’t be surprised if Yahoo gets dismantled faster than a car in a Bronx chop shop. It is a company that still has more traffic than most Internet properties but can’t seem to take advantage of it and move the needle forward for the entire organization.

If history is any indicator, having Jerry Yang back in the driver’s seat will only serve to create more caption contests and not much clarity as to what Yahoo is. What we do know is that certain parts of it could be valuable and shareholders could benefit from the sell off of these parts while they are still viable.

Worst case scenario. Yang or some other yingyang takes the helm and drives Yahoo completely off the cliff creating nothing more than a case study for business school students for decades to come.

Your thoughts?