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Hate is a pretty strong word, but according to a recent survey by email and social media marketing company iContact, it’s a word one out of four respondents had no trouble using.
The biggest offender? Groupon.
Says iContact, 70% of small businesses hate Groupon. They received particularly low marks from those in the financial industry (80%) but only 45% of those in the salon and spa biz had bad things to say.
Surprisingly, Facebook had few haters. 76% of respondents gave the social network a thumbs up. Non-profits were among their biggest fans (87%) as is education (82%) and that last statistic frightens me.
LinkedIn also fared well, which isn’t surprising given that it’s a business-oriented social network. 63% of respondents gave the site a thumbs up, with most of the love coming from businesses with fewer than 50 employees.
 Marketing Pilgrim’s Social Channel is proudly sponsored by Full Sail University, where you can earn your Masters of Science Degree in Internet Marketing in less than 2 years. Visit FullSail.edu for more information. |
Twitter landed neither here nor there with 54% loving it and 46% getting their hate on. The biggest complainers were businesses with under 25 employees. Which could mean that they’re already spread too thin and Twitter is an unnecessary burden.
Google+ had a similar result with 48% loving it and 52% saying, not so much.
Do you have a strong feeling about social media, one way or the other? Tell iContact about it and you could win some big bucks. Check out their “Social Media: Love It or Hate It,” campaign at social.icontact.com.
