Hate is a pretty strong word, but according to a recent survey by email and social media marketing company iContact, it’s a word one out of four respondents had no trouble using.
The biggest offender? Groupon.
Says iContact, 70% of small businesses hate Groupon. They received particularly low marks from those in the financial industry (80%) but only 45% of those in the salon and spa biz had bad things to say.
Surprisingly, Facebook had few haters. 76% of respondents gave the social network a thumbs up. Non-profits were among their biggest fans (87%) as is education (82%) and that last statistic frightens me.
LinkedIn also fared well, which isn’t surprising given that it’s a business-oriented social network. 63% of respondents gave the site a thumbs up, with most of the love coming from businesses with fewer than 50 employees.
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Twitter landed neither here nor there with 54% loving it and 46% getting their hate on. The biggest complainers were businesses with under 25 employees. Which could mean that they’re already spread too thin and Twitter is an unnecessary burden.
Google+ had a similar result with 48% loving it and 52% saying, not so much.
Do you have a strong feeling about social media, one way or the other? Tell iContact about it and you could win some big bucks. Check out their “Social Media: Love It or Hate It,” campaign at social.icontact.com.