First up is CouponCabin. They asked their visitors to state which scary movie villain best represented their financial situation. The results were surprisingly positive — if you can call identifying with Michael Meyer positive.
When asked which famous scary movie characters best described their current financial states, U.S. adults said:
- Michael Myers from “Halloween” – I’m superhuman; no matter what circumstances arise, I find a way to make ends meet – 32 percent
- Ghostface from “Scream” – Unexpected financial circumstances catch me when I least expect it – 11 percent
- Freddy Krueger from “Nightmare on Elm Street” – My financial situation haunts my dreams and I lay awake at night worrying about it – 11 percent
- Jason Voorhees from “Friday the 13th” – I’m ashamed of my current financial situation and feel like I’m hiding behind a mask – 6 percent
- Chucky from “Child’s Play” – I’m immature with my finances and need to grow up – 3 percent
Survey respondents also said they plan to use coupons (33%) to cut back on the cost of the Halloween and 20% said they weren’t going to spend a dime. Now that’s a scary thought.
Other ways consumers planed to save money was to make their own costumes and decorations and cut back on the amount of candy and decorative items.
LivingSocial Families Are in for a Treat
LivingSocial families conducted their own Halloween themed survey with similar results.
Amy Wolf, social trend expert for the website said in a press release,
“Ghosts and goblins are nowhere near as scary as the financial situation that many families are facing this year. In these tough times, it’s hard for families to justify the high cost of costumes and decorations. Our survey found that many parents are taking steps to conserve money by making their own costumes, cutting back on decorations, and looking for cost-conscious activities to do with their families.”
Ghost Trusters: One in seven respondents (15%) said they have seen a ghost before.
Pilfering Parents: Half of parents (50%) said they sometimes steal their kids’ Halloween candy.
Canines vs. Curmudgeons on Costumes: Nearly one in five families (17%) dress up their pets for the holiday.
Grinches on Halloween: Only 5% of respondents said they do not celebrate Halloween
Top Family Halloween Activities
- Trick or Treating – 78% of families taking part
- Pumpkin Carving – 71% of families
- Decorating the House – 62% of families
- Going to a Pumpkin Patch – 53% of families
- Attending a Kids’ Halloween Party – 45% of families
- Making Halloween Arts and Crafts – 39% of families
- Making Halloween Treats for School – 36% of families
- Visiting a Haunted House – 35% of families
- Going to a Halloween Party for Adults – 29% of families
Top Ten Favorite Halloween Candies
- Reese’s – 43% of respondents rank it among their top five favorites
- Snickers – 38% rank among favorites
- M&Ms – 37% rank among favorites
- Kit Kat – 36% rank among favorites
- Twix – 29% rank among favorites
- Milky Way – 22% rank among favorites
- Butterfinger – 22% rank among favorites
- Candy Corn – 18% rank among favorites
- 3 Musketeers – 18% rank among favorites
- Skittles – 17% rank among favorites
The Five Most Haunted Cities (by reported ghosts/ghost stories)
- New York City
- Washington, DC
The Five Stingiest Cities for Candy
- New York City
- Los Angeles
- Washington, DC
We hope that you won’t run into any Grinches today as you enjoy this celebration of all things spooky. Me? I’ll be watching Ghost Hunters Live for the third year in a row and maybe this time I’ll actually spot a ghost. You never know.
Have a safe and happy Halloween because tomorrow, the holiday shopping madness officially begins.