Friend.ly refers to their app as a conversation starter that will help you find new friends and meaningful relationships on Facebook. The app is designed to offer you a list of thought provoking questions that you can either answer or simply approve of answers given by others. Friend.ly suggests that if you say someone’s answer is cool, they’ll probably say you’re cool and there’s no telling where it will go from there.
According to All Things Digital, the two-year old company had an impressive growth spurt earlier this year but the numbers don’t tell the whole story. Like many Facebook apps, there’s a big difference between those that signup and those that actively use it on a regular basis.
Even if it’s not a top app, it has potential, which is why Facebook plunked down the cash to buy them. There’s something about a meaningless question that makes us all want to stop what we’re doing and write in an answer. Forget the meaning of life. How about the meaning of In-A-Gadda-Da-Vida? The more trivial the question, the more answers you’ll get.
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The company blog says that Friend.ly will continue to operate as is, even though the Friend.ly team will be focusing on creating new projects for Facebook. Which is code for, everything is going to change and soon.
Right now, there’s no significant marketing value in the app since it doesn’t allow you to participate as a Facebook Page and it doesn’t look like you can’t write your own questions. But it will be interesting to see what the company comes up with now that they have Facebook’s backing and blessing.