As of January 1, 2012 Google is going to start charging for API calls to Google Maps that exceed 25,000 per day.
According to Management Today
Websites that are likely to be hit by the ‘map tax’ include travel firms, hotel chains and big corporations that use Google Maps to direct customers to headquarters, destinations and tourist hotspots.
So, the question is, how much will companies pay for the map privilege? Word on the web is that Google will charge $4 per 1,000 views in excess of the daily limit.
Google denies reneging on its ‘do no evil’ mantra with the charge, insisting that it ‘will only affect 0.35% of users’.
Now, the news here isn’t really anything that Google is doing wrong or out of line. What is interesting is seeing more and more signs of just where Google envisions its revenue coming from in the future as it starts to wean itself off its current major dependence on paid search ads for somewhere north of 90% of their total revenue.
Google introduced Google Anayltics Premium services recently as well and it appears as if they are looking to go after the heaviest users of their services to get something from them. Kind of like an OccupyInternet approach where they are looking for the 1% to goose the bottom line.
Signs of things to come? Pay per search over a certain limit? Who knows?
What do you think Google could ultimately charge for in the future and why?
P.S. – You rarely get any mention of Trenton, NJ in anything that doesn’t involve crime or politics (although they are usually the same story) so here’s to my home state capital getting some Google Map love :-).