Posted October 14, 2011 3:37 pm by with 2 comments

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Sit down. I’m about to tell you some extremely upsetting news. Google is shutting down Google Buzz.

Take a moment. I know it’s a lot to absorb.

It’s a story we’ve seen unfold time and again. The romance that goes south when he finds someone new and more exciting. I’m not saying Google+ is necessarily to blame, but face it, how could Buzz have ever hoped to compete with Plus?

Google says that it’s nothing personal, they simply want to surround themselves only with the best and the brightest. They want to focus all their attention and pour all their money and lavish gifts on to those that make them feel important and that’s why Buzz isn’t the only one being tossed out on the street.

Code Search, Jaiku and the University Research Program for Google Search will all be goners by January 2012. They’re also taking the social features off of iGoogle, so users can go back to enjoying their RSS feeds alone and unfettered by share buttons.

All good, hard-working programs, but still, it’s the loss of Buzz that will linger on. For those who want to preserve the memory, you can download our existing profile using Google Takeout.

Bradley Horowitz, Vice President of Product had this to say;

“Changing the world takes focus on the future, and honesty about the past. We learned a lot from products like Buzz, and are putting that learning to work every day in our vision for products like Google+. Our users expect great things from us; today’s announcements let us focus even more on giving them something truly awesome.”

Awesome would be. . . well, awesome! But we’ll never forget the day we made our first Buzz. Now, it’s time to move on.

Marketing Pilgrim’s Social Channel is proudly sponsored by Full Sail University, where you can earn your Masters of Science Degree in Internet Marketing in less than 2 years. Visit for more information.
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  • Its a pity Google buzz is being phased out. It’s just another one of Google’s failed attempt at social media. It however comes as no surprise as it was widely accepted that with the launch of Google plus, Buzz would become redundant. Google seem to have finally got it right with Google Plus however.