Google Wallet In Action
About a month ago, we wrote about the introduction of Google Wallet.
The video below comes from the Google Mobile blog. The point is to show Google Wallet in action and the general reaction to the service. There are plenty of smiling faces and strong reactions. What it not so clear is whether the reaction is to the Google Wallet functionality (which is pretty cool) or the fact that Google was making these purchases for these people. Let’ assume there was a fair mix of both :-). Take a look at the video though because this technology (which is only available on the Google Nexus S 4G from Sprint currently).
What’s important to note is that Google Wallet also manages discounts and loyalty rewards for the merchants that are currently involved in the program.
Today, our partners American Eagle Outfitters, The Container Store, Foot Locker, Guess, Jamba Juice, Macy’s, OfficeMax and Toys“R”Us are rolling out an even better Google Wallet experience. For the first time ever in the U.S., at these select stores, you can not only pay but also redeem coupons and/or earn rewards points—all with a single tap of your phone. This is what we call the Google Wallet SingleTap experience.
It’s a pretty neat concept that could quickly become a real alternative to a daily deals mentality. Imagine the ability to walk down a street and get a notification (like Groupon Now) through your phone then go in and pay for it with one swipe (no fumbling for cash or cards) and you are on your way. Sounds interesting really.
When it becomes more widespread, could functionality like this be the reason to consider an Android device over an iPhone? What’s your take?