Google’s “Our Mobile Planet” Gives Mobile Data To Everyone To Use
Google can be surprising at times. We are all used to Google offering ridiculous amounts of free stuff and things. Sometimes, however, what they give away isn’t what you would expect.
This week Google has offered its “Our Mobile Planet” data for users like you and me to generate our own charts like the one you see below. The idea is to be able to use this data gathered by Google earlier this year to give some credence to mobile arguments and more. There are MANY different options for data and charts you can create about mobile usage.
From the Google Mobile Ads blog
Today we are launching a new resource to address that need. Our Mobile Planet www.ourmobileplanet.com is a new web site featuring an interactive tool that anyone can use to create custom charts that will deepen their understanding of the mobile consumer and support data driven decisions on their mobile strategy.
The site gives anyone access the full set of data from the “Global Mobile Research: The Smartphone User & The Mobile Marketer” we conducted earlier this year (March & July 2011) with Ipsos and in collaboration with the Mobile Marketing Association.
This is interesting if no other reason that you can now easily put together a little proof for someone who isn’t so sure that mobile is what people claim. I don’t know how many of those people still exist but there are probably more than we’d like to admit.