Posted October 6, 2011 3:03 pm by with 1 comment

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LinkedIn, the social network for business, just added a new feature that makes the service a little more like. . . well, you know, that other popular social network which shall remain nameless.

It’s called Company Status Updates and it’s an easy way to keep your company’s name in front of your customers. This new feature allows the page admin to post a 500 character message which can include a video, URL or photo. That update then appears in the feed of any person following your company.

Here’s a screen shot from their intro video:

Only company page admins can post, but anyone can comment and that comment shows up on the Followers home page, so there’s that extra bit of reach everyone is always talking about.

It’s a simple but very powerful feature, because it gives companies an opportunity to put their brand front and center day after day. Use the status update to promote sales, events, link to press, blog posts, or share company news. Start a conversation with information your followers will want to share with their contacts and there’s no telling how that might come back to you.

Marketing Pilgrim’s Social Channel is proudly sponsored by Full Sail University, where you can earn your Masters of Science Degree in Internet Marketing in less than 2 years. Visit for more information.

Visit the LinkedIn Company Pages FAQ for more information.

LinkedIn also announced their new Certified Developer Program which is there to help you drive engagement. Launch partners include AKQA, Buddy Media, HootSuite Media, Inc. and Wildfire, all available to help you with your social media needs. Learn more about that here.

  • Jon

    Not necessarily a mind-blowing addition (it’s a Facebook Page Wall), but glad it’s here now. And especially glad that I can manage this from HootSuite as of today! 🙂