It’s called Company Status Updates and it’s an easy way to keep your company’s name in front of your customers. This new feature allows the page admin to post a 500 character message which can include a video, URL or photo. That update then appears in the feed of any person following your company.
Here’s a screen shot from their intro video:
Only company page admins can post, but anyone can comment and that comment shows up on the Followers home page, so there’s that extra bit of reach everyone is always talking about.
It’s a simple but very powerful feature, because it gives companies an opportunity to put their brand front and center day after day. Use the status update to promote sales, events, link to press, blog posts, or share company news. Start a conversation with information your followers will want to share with their contacts and there’s no telling how that might come back to you.
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Visit the LinkedIn Company Pages FAQ for more information.
LinkedIn also announced their new Certified Developer Program which is there to help you drive engagement. Launch partners include AKQA, Buddy Media, HootSuite Media, Inc. and Wildfire, all available to help you with your social media needs. Learn more about that here.