Posted October 26, 2011 5:34 pm by with 3 comments

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Everyone loves a great deal, right? Coupon for $1.00 off. Free Shipping with $50 purchase. Up to 75% off! Consumers not only eat this stuff up, they demand it. But according to a new survey by Accenture, America isn’t as enamored with daily deal sites.

Their survey, conducted in September 2011, showed that 56% of Americans do not subscribe to a deal site. Even more interesting, 42% said the “do not like anything” about daily deal sites.

Who is favoring the art of the deal? People 18 to 24 and households with earnings of more than $150,000 a year. Accenture’s numbers showed a direct correlation between income and the proportion of consumers who subscribe to at least one deal site.

If you’re out to reach a young, upwardly mobile audience, then there’s more good news. 39% of those who do use daily deal sites, say they’re buying more deals than they did a year ago. 26% admitted that the deal got them to buy something they wouldn’t have purchased otherwise. (Count me in as part of that crowd.)

Most common complaints? 37% said they can’t find deals they want to try and 24% said the deals weren’t local enough.

Tom Jacobson, senior executive at Accenture had this to say,

“Businesses need to strike a balance between providing customers, particularly in the upper-income ranges, with new experiences they would not normally try, while not providing too many esoteric deals that serve only small portions of the customer base.”

On a more general note, Accenture’s Pricing Shopping Survey shows that even though folks are concerned about rising costs, they aren’t willing to change their shopping behaviors just yet.

For example, 40% reported an increase in coupon usage for food shopping, but only 20% say they’ve switched to cheaper products and only 30% have gone from grocery store to discount chain.

That trend won’t continue, if prices continue to rise. 70% of consumers were ready to drop their favorite brand name in exchange for the knock off if prices rose more than 10%.

While we have to eat, we don’t need new clothes. The survey found that markdowns are motivating, with 30% of buyers saying they’d wait for a 50% price cut before buying an item they want.

Says Jacobson,

“People are nervous about prices going up, and it shows in what and how they buy.  Our survey suggests most shoppers are focusing on the basics, and that is unlikely to change for many in the short-term – even if gas prices fall.”

How will all of this effect holiday shopping? Personally, I’ll be using those daily deal sites to get high-price gifts for cheap, cheap, cheap.

  • candimasten

    You can also look up your local grocery store or online website Printapons and find a list of the best deals, and the sites will match sale items with coupons.

  • In this economy we have now, companies are looking to attract comsumers by offering deep discounts and consumers are looking for the discounts.
    There are many coupon sites like for example, that help save money for many online shoppers and offer many sales and offers for consumers, but they also help you save at the grocery store by the use of printable coupons. The use of prinable coupons have increased and that is what is attracting shoppers. If consumers can save locally they will.

  • Well every concept has always two aspects for sure. Yes or No. I think to say “No” to Daily Deal site may be the majority of Americans but this business can not be stop here and it has to be grow and grow in coming next years because it is the most popular way to attract Byers which result a big save in deal. Well if you make your daily deal site then you should consider all the positive and negative aspects of this business. That is why ( has come in light to help you to build your own daily deal site. included all the major points which should be there for the benefit of site owner and buyer as well.