Marketing Pilgrim

Sometimes it can feel like a bit of a hobby to point out the relative shortcomings of Facebook. If you ever want to see just how much time some people have on their hands just watch the comments after Facebook posts a service update either on their blog or their company page. Rarely do people talk about the update. Instead they use it as a platform to complain about what they feel is wrong with the social media giant.

Since these occurrences have happened quite a bit over the years, Wordstream has taken the time to put together an infographic to share many of the sources of the angst and other unkind feelings Facebook’s many starts and stops have generated over the years.

Enjoy!

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YouTube gets 800 million visitors a month. A lot of that is focused on music videos. As a classic rock fan I can now see video of bands from when I was growing up that I only dreamed of seeing when these acts were in their heyday. I now have to avoid getting caught up in a jaunt down nostalgia lane on YouTube from which I could lose significant junks of my life.

Well, the folks at YouTube ain’t stupid and they have now opened up the opportunity for partners to sell merchandise, concert tickets, digital downloads and more along with these videos that are like musical crack for someone like myself. Makes sense to strike when the iron’s hot, right?

Here’s a look at what you will see sooner than later.

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Last week I had the honor of attending and speaking at Search Exchange in Charlotte NC (along with the likes of Andy Beal).

My talk was about building brands social media. As I was preparing for my talk I felt kind of weird about the topic. The truth is, to build a brand in social media effectively you have to do a lot and spend a lot, and I mean a lot, of time doing it. True brand building in social media is an ongoing effort that entails content development, brand managers, monitoring, and strategy just to name a few. Which is why some are starting to realize that for many small businesses social media is a waste of time and other valuable resources.

Visit Dr. Pepper’s Facebook Fan Page right now and you’ll see this message:

“Because of the new ad campaign, I finally have a reason to give up my Dr. Pepper love affair for water. Thank you! “

The woman is upset because Dr. Pepper’s new social media marketing campaign is aimed at men and only men. The “Ten for Men” program pushes the “Dr. Pepper Ten Man’ments” which includes such notations as “THOU SHALT NOT POST FURRY ANIMAL VIDEOS. Exceptions made for beasts fighting to the death and bears destroying idyllic picnic scenes” and “THOU SHALT NOT OMG. If it’s not exploding, it’s not exciting.”

Dr. Pepper is hoping to make their new diet soda look manly and it’s a brilliant move. I’m one of those women who doesn’t understand why other women are getting mad.

Sit down. I’m about to tell you some extremely upsetting news. Google is shutting down Google Buzz.

Take a moment. I know it’s a lot to absorb.

It’s a story we’ve seen unfold time and again. The romance that goes south when he finds someone new and more exciting. I’m not saying Google+ is necessarily to blame, but face it, how could Buzz have ever hoped to compete with Plus?

Google says that it’s nothing personal, they simply want to surround themselves only with the best and the brightest. They want to focus all their attention and pour all their money and lavish gifts on to those that make them feel important and that’s why Buzz isn’t the only one being tossed out on the street.

Google is often given the edge in taking control of the whole local discovery thing. Considering recent developments that may not be the case at all.

The short term conventional wisdom regarding the new iPhone 4S is going some way to changing that. Its impact on the mobile world is that the voice recognition “engine” for the smartphone, Siri, is going to be a local search “killer app”. Google is responding in a way that seems to point to their need to make sure that their version of “local” is better.

Google has announced that they are now using another way to update Google Place pages. As put by Jon Mitchell of ReadWriteWeb