Millennial Media SMART Report Looks at the CPG Industry

Millennial Media has just released their August SMART report which this month, focuses on the Consumer Packaged Goods Industry.

Alcohol brands took 42% of the ad mix for the month with Cosmetics and Hygiene next at 26%. Says Millennial:

During the summer months, we saw an increase in Alcoholic Beverage advertisers taking advantage of the unique ability of mobile to reinforce their brands by delivering fun and interactive marketing campaigns to their target customers.

Is it just me, or does it bother anyone else to see the words alcoholic beverage and mobile in the same sentence? The vast majority of CPG campaigns pushed consumers to go from mobile to social (78%), while 56% sent consumers off to watch a video.


LinkedIn Adds Company Status Updates

LinkedIn, the social network for business, just added a new feature that makes the service a little more like. . . well, you know, that other popular social network which shall remain nameless.

It’s called Company Status Updates and it’s an easy way to keep your company’s name in front of your customers. This new feature allows the page admin to post a 500 character message which can include a video, URL or photo. That update then appears in the feed of any person following your company.

Here’s a screen shot from their intro video:

Only company page admins can post, but anyone can comment and that comment shows up on the Followers home page, so there’s that extra bit of reach everyone is always talking about.

New Internet Marketing Jobs Are Waiting!

The opportunities for a career in Internet and social media marketing outpace most other business sectors at this particular time in history.

Whether you are looking for your next job in the industry or are looking to make a career change into the ever changing world of Internet and social media marketing, the Marketing Pilgrim Job Board is a great place to look.

Of course, for you employers out there you would be hard pressed to find a more qualified group to advertise your job opening to. Our Marketing Pilgrim readers represent some of the best and brightest in this field. Having said that it’s only $27/listing/month to put your job out to such a well qualified group.

Here are a few of the current positions we have on the board

Inline Translation for Facebook Pages Introduced

Facebook and Bing are getting into a deeper relationship as Facebook announced the incorporation of Bing Translate into the service.

Any public page that is not in your native language can be translated inline by hitting the “Translate” button on the post. You will also have the option to improve the translation as well.

This comes from Facebook Page’s post

Today we launched a new translation tool that enables people to translate posts directly inline on Facebook Pages through Bing Translate. With this service, we are making it even easier for people to enjoy Page content on Facebook regardless of the languages that they know.

If Yahoo and Microsoft Did Merge Combined Traffic Tops Google

This is certainly a big if.

There is a fair amount of speculation out there that Microsoft is looking at buying Yahoo. A 10 percent jump in Yahoo’s stock yesterday was one result. There is, however, an equal amount of talk that is denying it. So it’s all speculation. Welcome to the world of the Internet.

The Business Insider of course is going to run hard with any rumor and wasted no time in getting comScore to help stoke the fire a little with this chart showing the combined traffic of the two Internet problem children. Top of the heap, yes, but not that much more than Google.

So will they do something like this? Who knows. Until there is a real announcement from either this is just another iPhone 5 like exercise in rumor mongering from the tech press. Oh joy.

Google’s “Our Mobile Planet” Gives Mobile Data To Everyone To Use

Google can be surprising at times. We are all used to Google offering ridiculous amounts of free stuff and things. Sometimes, however, what they give away isn’t what you would expect.

This week Google has offered its “Our Mobile Planet” data for users like you and me to generate our own charts like the one you see below. The idea is to be able to use this data gathered by Google earlier this year to give some credence to mobile arguments and more. There are MANY different options for data and charts you can create about mobile usage.

From the Google Mobile Ads blog

Steve Jobs 1955-2011