The Millennial Generation, those aged 18 – 29, are poised to take over the world. There are 1.7 billion of them in the world, 77 million in the US and you need their support.
Luckily, Millennials are willing to go the extra mile for a brand they love, but they do expect a few easy rewards in return.
Aimia released the first part of a study today called “Born This Way: The US Millennial Loyalty Survey.” In it, they compare the attitudes and responses of Millennial consumers to those over 30 (Non-Millennials) in regard to loyalty programs.
Right now, 77% of US Millennials said they participated in a loyalty program, slightly less than their over-30 counterparts. But 78% said they were more likely to choose a brand that had a reward program over one that didn’t.