Online sellers and shoppers are both optimistic about the upcoming holiday season. According to Shop.org’s eHoliday survey 68% of online retailers say they expect to see growth of at least 15% over last year.
On the consumer side, data from the National Retail Federation, shows that consumers plan to do 36% of their holiday shopping online. This is an increase from 32.7% in 2010.
Fiona Swedlow of Shop.org says,
“There’s no question consumers are eager to hit the Web this holiday season, and online retailers are prepping by optimizing their sites, beginning their marketing and promotions early, and planning plenty of free shipping promotions as they aim to provide value and convenience for their shoppers. Online retailers will also leverage their social media and mobile platforms for savvy shoppers on the go, knowing how important customer reviews and comparison shopping applications are to holiday shoppers.”