comScore has released their search engine market share reports for September of 2011. The real story seems to be that across every measurement, Yahoo lost share but Microsoft stayed flat while Google inched up. Are Yahoo users seeing something in Yahoo (search is powered by Bing) that they don’t like thus moving to Google? Do regular Joe searchers now realize that Yahoo results are Bing results and they see no reason to jump from one brand to the next when the results are the same (I doubt it but it had to be asked).
Here are two of the measures from comScore. First explicit core search share
Next is total core search share
While this doesn’t show much movement overall it is worth keeping an eye on the relationship between where Yahoo search users go to when they leave. Have we reached the point where Microsoft (Bing) has siphoned off all they can get from Yahoo search users? Will their “growth” no longer come from Yahoo defectors but have to come from (gulp!) another engine?
What’s your take on the search engine wars? Is the idea of taking Google in front of the government the only way to chip away at their lead? If so, do you agree with that method?