Posted October 19, 2011 8:17 pm by with 10 comments

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Facebook privacy is an oxymoron. The site is designed to reveal your personal information to the rest of the world. Where you live. Where you went to school. Your favorite stores and music. For friends, it’s a source of conversation. For marketers, it’s a way to target potential customers and for stalkers, it’s like giving the alarm code for Tiffany’s to a jewel thief.

Not worried? You might have a different view after you check out “Take This Lollipop.” The interactive website lets you look over the shoulder of a very creepy, cyberstalker as he peruses your Facebook profile. At first it’s not that unusual. Dozens of websites, like the one for the new movie The Thing, use your profile data to populate their online world. But when the stalker looks up your address on Google maps then jumps in the car and drives off, fake or not, it had me checking the locks on my door.

I first read about the site at Fast Company and I must admit, I wasn’t not totally sure of its purpose. Is it a teaser for a new movie? A cautionary tale about internet privacy? Turns out it’s just a “fun side project” from director Jason Zada. Zada is also the man behind the brilliant “Elf Yourself” campaign for Office Max, so we know he has a wicked sense of humor.

So “Take This Lollipop” isn’t an ad, but it could be. It’s gripping, it has great viral potential and it sticks with you after you close the window (though hopefully, not literally.) Right now, it’s entertaining in a “gotta look even though I’m going to be sorry” kind of way. It’s not gruesome, but it doesn’t have to be because it’s a realistic scenario that’s more horrifying than any vampire ever could ever be.

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As of this afternoon, less than 24 hours after launch, 207,524 have “liked” on Facebook. The numbers will likely double before Halloween.

Not an ad? What a shame, because that is one powerful, interactive, social media workout.

  • Yusuf

    It freaked the shit out of me! Omg!

  • Joe Pike

    35 yrs old and looking behind me scared like a bitch. Jesus. Christ.

  • I wasn’t prepared to let the application have access to my fb profile information, so I can’t get to see the site! A bit of an oxymoron really.

    • @Kent SEO – Ditto. We live in a world where although these claims as to who put something together sound nice I find no reason to risk it and to trust them.

    • Shirlee

      Me too. Knowing that the thing is *about* privacy issues, I wouldn’t have been able to get past Step 1 (logging into FB) without feeling like complete dumbass.

  • I couldn’t watch the whole thing…it completely freaked me out and I revoked their access after I watched part of it! I may be having nightmares tonight!!

  • Cynthia Boris

    Might be a coincidence. But after giving the site access yesterday, I got two strange phone calls on my cell. . . .

  • Ambrosia Nectarine

    I thought it was brilliant! All of my info is false anyway, so I wasn’t spooked. The Google map part was hysterical! I’ve been posting it on my friend’s walls like gang busters and freaking them out! Muwahahah! Happy Halloween!

  • Gordon Jones

    The answer is to have an online person as fake as the stalker. I loled at the video of some scummy weirdo looking through pictures and comments of Gordon Jones, a dapper dressed whovian when, I watching over his shoulder am just as scummy in real life. The literary analysis of the experience had me in giggles.

    Did remind me to lock my door though.

  • Chris

    funniest thing, i have no private info up on facebook, so to me the whole thing was comical to say the least. the gogle images part was funny, it was completly blank 😛