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Tricks and Treats: Halloween Marketing Comes to Facebook

It’s October and you know what that means. It’s time to brew up some scary Halloween-themed marketing for your Facebook page. Here’s how a couple of the big boys are doing it.

Target

Target knows that recommendations are everything in social media marketing, so they’ve created an app that involves your friends in the biggest decision of the season: “What costume should I wear?”

The app offers a variety of subjects in the drop down, from personal costume choice, to your kids, parents, babies and pets. Using the catalog at the bottom of the app, you choose four options then ask your friends to vote via the share button. The app also directs you to Target’s full costume catalog and coupons for deals on candy.

The National Fluid Milk Processor Promotion Board

The Got Milk folks, got nostalgic with their tribute to a pop culture icon. It’s the Peanuts gang, all done up in their Halloween best while enjoying a chocolate milk treat. It may be an ad, but you can bet thousands of people will click the download button to get a blow-up of the poster.

Mike’s Hard Lemonade

Mike’s invites you and your friends to get Zombified with a simple photo transformation app.  Add blood and gore to your photo then share it on your wall or add it to the gallery on the Mike’s page. The “Keep the Party Screaming” online campaign will be supported with in-store signage as well as online ads.

Speaking of Zombies. . .

Back in May, the Center for Disease Control put up a blog post called Preparedness 101: Zombie Apocalypse. Using tongue-in-cheek humor, the serious, government website teaches you how to put together a survival kit and plan in case of zombie invasion (or earthquake, hurricane or other natural disaster). Though not specifically Halloween themed, it’s a brilliant example of how you can use the trending holiday to market whatever it is your selling — even public safety.

Halloween marketing isn’t just for candy and costumes. How are you using the holiday to promote your business?

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