YouTube gets 800 million visitors a month. A lot of that is focused on music videos. As a classic rock fan I can now see video of bands from when I was growing up that I only dreamed of seeing when these acts were in their heyday. I now have to avoid getting caught up in a jaunt down nostalgia lane on YouTube from which I could lose significant junks of my life.
Well, the folks at YouTube ain’t stupid and they have now opened up the opportunity for partners to sell merchandise, concert tickets, digital downloads and more along with these videos that are like musical crack for someone like myself. Makes sense to strike when the iron’s hot, right?
Here’s a look at what you will see sooner than later.
Of course I don’t see myself warming up to $10 bars of soap from a band any time soon but that’s another issue entirely.
From the YouTube blog
We’re launching a feature called the Merch Store that will allow YouTube partners to offer fans merchandise directly on your channel. Fans will be able to buy artists’ merchandise, digital downloads, concert tickets and even unique experiences like meetups. These features are made possible through affiliates like Topspin for merchandise, concert tickets and experiences; Songkick for concerts; and iTunes and Amazon for music downloads. We’ll be rolling out the Merch Store to music partners globally over the coming weeks.
This only makes sense. YouTube says it will only take a small percentage of the price to cover its costs. Awful magnanimous of them but as with any Google owned entity the advertising is where the money is so if more people come to the site for even more reasons the better it is for Google. At least they are pushing some responsibility for cost off on someone rather than the historical free to everyone on our dime model they have “pioneered”.
So do you see yourself getting excited enough by a video to make a merchandise purchase through YouTube?