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Foursquare Launches Improved ‘To Do List’ Save Button

posted on November 30, 2011

You’re reading New York magazine online when you spot a review of a new sushi restaurant. It’s in a part of the city you go to a few times a month, and you’d like to check it out. If only you had an easy way to remember all the details. . .

Introducing, the new and improved Save to Foursquare button! When a reader clicks the button, they get a pop-up that allows them to add the location to their Foursquare To Do list.

If the user has Radar enabled on their new iPhone, they’ll receive a notification when they are in the area, reminding them to stop by. Without Radar, notifications will only pop after check-in, which is rather pointless.

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33% of Shoppers Use Apps or Websites to Help Them Grocery Shop

posted on November 30, 2011

With grocery prices on the rise and incomes on the decline, consumers are looking for new ways to make ends meet. For 33% of them, it’s all about using digital resources to plan their weekly shopping trip.

Acosta Sales and Marketing has released a new report called “The Why Behind the Buy.” The report is all about trends in grocery shopping and what retailers and marketers can do to stay ahead of the game.

In general, Acosta found that consumers are more conservative than they’ve been in the past and that this behavior is the “new normal.” It’s happening because shoppers are spending 3% more on an average grocery run but they’re getting a lot less. As the main grocery shopper in my house, I can say for sure that that fact is true.

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Lost Inside? There’s A Map for That

posted on November 30, 2011

Google has introduced an Android only (makes sense) map function that will give you guidance when you are indoors (where available, of course). Malls, airports and more as listed in the Google LatLong blog.

Here’s Google’s video to give you the finer points

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Google Announces YouTube Analytics With a Video Tuto….Infographic?

posted on November 30, 2011

Just how popular is that video of your aunt’s faceplant in the snow? Who’s watching your rendition of White Christmas?

Those questions and much more will be answered when Google rolls out YouTube Analytics later today–replacing the more limited Insights.

Here’s what you’ll get, so long as you are using a “modern” browser:

  • A Quick Overview: A new overview provides all of the information that you care about quickly, while also enabling you to easily access more detailed information.
  • More Detailed Reports: Analytics now includes more detailed statistics so that you can have a more precise understanding of your content and audiences.
  • Audience Builders: Discover which videos are driving the most views and subscriptions.
  • Audience Retention: See how far viewers are watching through your video in the new audience retention report.
I have just one question. Why in the world is Google using an infographic to explain YouTube Analytics and not a video tutorial? That’s like Bill Gates giving a presentation about the new Windows 8 using a Mac! ;-)
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Search Influence Trumps Social for Consumer Tech Purchases

posted on November 30, 2011

Forrester Research has released a very well done analysis of the interesting relationship between Facebook and marketers called “It’s Time To Make Facebook Marketing Work”. The research is for sale (Marketing Pilgrim receives no compensation for sales of the study) and could be worth the investment for the clear and concise action steps outlined for companies to get their act together when using Facebook as a marketing tool.

What I found most interesting, however, was some of the general social media sentiment from the research that showed just how far social as to go to supplant search as a primary source of purchasing data for some areas of consumerism. Check out this chart.

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Ask.com Uses End of Year List Frenzy To Remind Us They Are Still Around

posted on November 30, 2011

We cover Internet and social media marketing here at Marketing Pilgrim. That means we look at everything from search to social to inbound marketing and so much more. One company that comes back into the picture from time to time is Ask.com. Occasionally we are reminded of the Q and A service by ads (although not so much in recent memory) but now here is a video as a reminder giving you yet another year end review for 2011 that will make you wonder “Why don’t people think and ask about things other than Kardashians and Kutchers and scandal of all sorts?”

Are you one of the 60 million people using this service? Does it have any room in your Internet marketing efforts?

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FTC Forces a Mea Culpa Out of Facebook

posted on November 29, 2011

Mark Zuckerberg posted a lengthy message on the Facebook blog today that includes this statement:

“I’m the first to admit that we’ve made a bunch of mistakes. In particular, I think that a small number of high profile mistakes, like Beacon four years ago and poor execution as we transitioned our privacy model two years ago, have often overshadowed much of the good work we’ve done.”

I actually feel bad for him.

The mea culpa was in response to a release from the FTC that details the 7 times Facebook made privacy promises that it didn’t keep. The majority of the instances have to do with data sharing with third party apps and advertisers. They also say Facebook allowed access to data belonging to accounts that had been deleted by the users.