Amit Agarwal of Digital Inspiration has brought this to everyone’s attention
Googlebots, or the spiders that crawl web pages, are now reading Facebook comments on websites just like any other text content and the more interesting part is that you can also search the text of these comments using regular Google search.
The implications are obvious in that now what people are commenting on a blog (or wherever) it has the potential to now become much more public than just that blog. This will likely inspire more comment spam as well which is an unwelcome offshoot of this development. In the Internet space though that just rates another “Oh well. Time to move on. Nothing to see here.” response. It’s expected.
After all, Google’s access to Facebook member information is limited when users apply the appropriate privacy settings to their Facebook Profiles. But comments left via Facebook Comments give Google a back-door opportunity to tear down Facebook’s wall.
In the end, it’s going to be another SEO issue that may be needed because of concerns about other areas of search being off limits to scrutiny like the encrypted results that don’t hit Google Analytics like they used to.
The cat and mouse game continues to evolve. It will never end. It will only morph. So while this is news today don’t be surprised if something happens to change it or to move it to the back burner as quickly as it made it to the front.